Monarch Admin

Monarch is happy to announce the recently authorised research proposal by Dual PhD/DBA Research Candidate, Mr. Allison Aliu, addressing the strategic options of Nigerian Independent Energy Companies in a climate of divestment by International Energy Companies of their on-shore and near-shore assets. The Research There have been significant shifts in perspectives of the global energy […]

Developing, growing and sustaining relationships with customers is fundamental to the success of an organisation. In a rapidly changing environment where work has become vulnerable, uncertain, complex, and ambiguous (“VUCA”), this remains a key challenge (Raja, 2021). Amid this VUCA world, a variety of tri-partite relationships exist, specifically between organisations, employees and customers. Organisations assess how they can generate product or service value and offer it as brand promises to customers to indicate how they will solve the product or service issue of the customer. Brand promises are, more specifically in the service industries, brought to life through engagements between employees and customers.

Employee engagement is critical in driving organisational success. Leadership styles, behaviours, and competencies are vital in shaping employee engagement levels. Organisations need engaged employees to achieve business growth, market share, and competitive advantage. In South Africa, small, medium, and micro enterprises drive economic development, contributing 39% to the country?s Gross Domestic Product and employing approximately 60% of the labour force. South Africa?s low employee engagement levels hinder effective decision-making, talent retention, productivity, and business expansion, affecting the performance and sustainability of small, medium, and micro enterprises).